SUCCESS vs. FAILURE
For Selling A Business and Receiving Maximum Market Value
By Jeff Slaton

    The CRITICAL Factors and Differences:

SUCCESS	FAILURE
PREPARED TO SUCCEED	UNPREPARED / DO NOTHING
Clearly Defned Objectives Committed to The "Process" Decisive, Ready To Act NOW Understands Need To Prepare    For Buyer Due Diligence	No Defined Objectives Thinks Exiting is an "Event    Rather Than a "Process" Indecisive, Not Ready To Act Unprepared for Due Diligence
MOTIVED TO SUCCEED	NOT MOTIVATED AND NOT COMMITTED
Motivated / Over The Emotional Decision Has Plan of Action to Execute Has Plan for "Next Step" After    Exiting The Business	Not Over Emotional Decision No Plan of Action To Execute No Idea of "Next Step" After    Exiting The Business
UNDERSTANDS "ABSOLUTES OF SUCCESS - "Critical" Steps	DOESN'T UNDERSTAND OR FOLLOW "ABSOLUTES" OR "Critical Steps FOR SUCCESS
Recasting Financials Independent 3rd Party Accredited Valuation Protrayal of Financial Future Need for Multiple Buyers Need for Maximum Advertising    Exposure for Extended Time Importance of Confidentiality	No Reecasting of Financials No 3rd Party Valuation No Future Protrayal No Multiple Buyers Minimum Advertising or    For Sale Sign Over Door Compromises Confidentiality
UNDERSTANDS THE REALITY OF SUCCESSFULLY CLOSING	IGNORES REALITIES OF CLOSING SUCCESSFULLY
Price / Terms Must Be Fair Deal Structure Must Be Win/Win Transaction Must Be Bankable	Price/Terms Unrealistic Deal Structure One-Sided Deal Not Bankable
OWNER OPTIMIZES SUCCESS	PENNYWISE/POUND FOOLISH
Has Professional Experienced    Intermediary / Broker Understands Market Timing and    External Factors Beyond    Owners Control	Tries To Do It All Themselves Improper Market Timing Ignores External Factors Starts Too Late or Does Nothing

Jeff Slaton is with http://www.NetWorthBusinessBrokers.com belongs to one of the nation's largest networks of business consultants. Jeff has been working closely with business owners for more than 15 years, ensuring their sales, marketing, financial, and exit objectives are successfully executed. NetWorth Business Brokers delivers face-to-face business consulting to small business owners seeking a future exit from their companies. He can be reached at Broker@NetWorthBB.com or 612-419-2905 for more information.

The current recession brings about a unique opportunity to sell your business for top dollar. With over 15 years experience in more than 200 industries, NetWorth Business Brokers Management has weathered the challenges of our economy's peaks and valleys. We continue to net positive results for Minnesota business owners, with a high level of customer satisfaction. Contact Jeff Slaton today to find out why now may be best time to sell.